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Our People

Kristina Locke, Founder

I’m a great believer in the transformational role that traditional healing systems and natural foods can play in health and wellness.

Some time ago, my own health problems led me to explore India’s traditional health system–Ayurveda. Healthy food is at the heart of Ayurveda, so coming from a family that loves wholesome food, this was no great hardship!

I was so inspired by the power of Ayurvedic foods to enhance healthy modern living, I set out to launch some of the best as products into the Western markets.

One was the sugar harvested from the Palmyra palm tree. Our Palmyra Blossom Nectar is nature’s most nutritious and delicious sugar and the very best alternative to other sugars and sweeteners.

We then used our Palmyra Blossom Nectar in the recipes for our multi-award-winning Turmeric Superblends and Ayurvedic Digestive Mix, a revolutionary digestive aid inspired by the herb and seed blends traditionally chewed after meals in southern Asia.

SugaVida products are now sold worldwide; they have won numerous awards and received high praise from customers, industry organisations, influencers, and practitioners.

SugaVida Website India Team Image 1a
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Our Colleagues in India

In India, we work with rural cooperatives that share our commitment to our guiding principles of sustainability, quality, positive impact, and a pioneering approach.

Around the world, and more so in India, the role of women in business is second to men. So, we empower the women we work with, particularly those who are widowed.

Whilst travelling around Tamil Nadu, I met Subathra, known locally as The Queen of Palmyra. Subathra’s team harvests the magnificent Palmyra palm, and transforms its sap into nature’s most delicious and nutritious sweetener Palmyra Blossom Nectar.

Our Turmeric Superblends are made by a farming cooperative that is skilled in working with the highest quality organic ingredients. Our turmeric contains 7% of the primary active ingredient, curcumin. There are very few farms worldwide that can guarantee this triple-strength turmeric.

India’s foremost organic foods company makes our Ayurvedic Digestif Mix. It is hand-blended to a proprietary recipe from the finest quality ingredients; for example, our wild peppermint comes from a small farming cooperative in the pristine high Himalaya.

From India, our products are shipped to our small team in the UK for onward worldwide distribution. 

Max Von Berg

SugaVida Website Max Von Berg Image

Max has enjoyed the life-enhancing effects of our products over many years, and is our most vocal brand ambassador. You'll find Max at trade shows and events throughout the year, where he brings our products to life in front of as big an audience as he can muster!

Alice McSeveney

SugaVida Website Alice McSeveney Image 2

Alice joined us from the pharmaceutical industry. Her quest for optimal health led her to natural therapies, and she became certified as a health coach and yoga teacher. Alice spreads our mantra of natural well-being, increases awareness of our products, and ensures our customers enjoy their SugaVida experience.

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Subscribe for product offers, recipe inspiration, and updates from team SugaVida…

…and we’ll send you a coupon for 15% off your first order.